The brief communicated a need for a bold, professional identity suitable for the logistics industry. With a focus on movement, direction, and trust, the visual identity had to convey clarity and strength. The color palette also suggested a need for high contrast and impact.
TRULINE LOGISTICS INC is a trucking brokerage company. The brand is rooted in transportation, efficiency, and reliability. The client requested a logo that visually represents “TRULINE,” with a color scheme of black, red, orange, blue, and white. No slogan or font preference was provided.
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